My Baby Loves Lovin’ – White Plains – 1970

Now, here’s one a few of you will have forgotten about; The 1970 song, My Baby Loves Lovin’ by one-hit-wonders, White Plains.

chewin’ music

So, I was thinking it’s been a while since we had any bubble gum music on this seventiesmusic blog. Then, I’m in Big Fresh grabbing some milk and on comes White Plains‘ hit, My Baby Loves Lovin’ and, for a couple of minutes I’m in 70’s bubble gum heaven.

tony burrows – mr bubble gum

(There has been some discussion over who sang the lead vocals on this song. Attributed to Tony Burrows, it appears it may well have been Rick Wolff. Check out the comments below – thanks to the seventiesmusic fan who contacted us)

If you know anything about 1970s bubble gum music you’ll know the name Tony Burrows. You see, the bubble gum bands tended to be manufactured bands. First a song was written. It was recorded by session musicians and, if it was a hit, a band would be formed to travel around and perform it.

Tony Burrows was a bubble gum songwriter, extraordinaire. Check this out

Tony Burrows was (and still is) a session singer from the UK. He is credited with providing the lead vocals for on hit singles for more groups than any other recording artist n history. And that includes on the UK and the US singles charts.

Tony sang the lead vocals for:

• Edison Lighthouse = Love Grows (Where My Rosemary Goes)
• White Plains = My Baby Loves Lovin’
• The Pipkins = Gimme Dat Ding
• The First Class = Beach Baby
• The Brotherhood of Man = United We Stand.

That’s pretty good going!

On February 26, 1970, Tony set a record that stands to this day – he became the only person to ever appear on BBC Television’s Top of the Pops fronting three different bands in the same show: Edison Lighthouse, White Plains, and Brotherhood of Man.

white plains

Though named after a town in the USA, White Plains were a British band. White Plains began as The Ivy League. Then, with a few personnel changes, became The Flower Pot Men before another personnel change or two saw White Plains born.

trivia time

The Flower Pot Men contained two founding members of Deep Purple – Jon Lord and Nick Simper.

back to white plains

White Plains had only one hit – My Baby Loves Lovin’. It was recorded very late in 1969 and was released in very early 1970. By the time of release, Tony Burrows had left the band but that didn’t stop them trying. They toured and recorded until 1976 but never came close to another hit record.

my baby loves lovin’ fax

• My Baby Loves Lovin’ was written by the hit writing duo, Roger Cook and Roger Greenaway and featured the voice of bubble gum star, Tony Burrows.
• My Baby Loves Lovin’ was recorded on October 26th 1969 and released on January 9th 1970
• My Baby Loves Lovin’ features in the 1993 movie, The Adventures of Priscilla, Queen of the Desert.
• Tony Burrows left the band immediately after recording My Baby Loves Lovin’ so, in the video clip below the band’s bass player, Robin Shaw, is seen lipsyncing the words.
• Elton John did a version of the song on an album titled, Chartbusters Go Pop: 16 Legendary Covers from 1969 – 1970 as sung by Elton John – see video below.
• My Baby Loves Lovin’ lyrics.

my baby loves lovin’ – white plains – 1970 video

my baby loves lovin’ – cover version by elton john – 1970 video

follow seventiesmusic on facebook.

You’ll find out when the latest blog is posted and every Monday you’ll get “This Week in 70s Music.” Click the Facebook logo to go to the seventiesmusic Facebook page and click “Like.”