My Baby Loves Lovin’ – White Plains – 1970

Now, here’s one a few of you will have forgotten about; The 1970 song, My Baby Loves Lovin’ by one-hit-wonders, White Plains.

chewin’ music

So, I was thinking it’s been a while since we had any bubble gum music on this seventiesmusic blog. Then, I’m in Big Fresh grabbing some milk and on comes White Plains‘ hit, My Baby Loves Lovin’ and, for a couple of minutes I’m in 70’s bubble gum heaven.

tony burrows – mr bubble gum

(There has been some discussion over who sang the lead vocals on this song. Attributed to Tony Burrows, it appears it may well have been Rick Wolff. Check out the comments below – thanks to the seventiesmusic fan who contacted us)

If you know anything about 1970s bubble gum music you’ll know the name Tony Burrows. You see, the bubble gum bands tended to be manufactured bands. First a song was written. It was recorded by session musicians and, if it was a hit, a band would be formed to travel around and perform it.

Tony Burrows was a bubble gum songwriter, extraordinaire. Check this out

Tony Burrows was (and still is) a session singer from the UK. He is credited with providing the lead vocals for on hit singles for more groups than any other recording artist n history. And that includes on the UK and the US singles charts.

Tony sang the lead vocals for:

That’s pretty good going!

On February 26, 1970, Tony set a record that stands to this day – he became the only person to ever appear on BBC Television’s Top of the Pops fronting three different bands in the same show: Edison Lighthouse, White Plains, and Brotherhood of Man.

white plains

Though named after a town in the USA, White Plains were a British band. White Plains began as The Ivy League. Then, with a few personnel changes, became The Flower Pot Men before another personnel change or two saw White Plains born.

trivia time

The Flower Pot Men contained two founding members of Deep Purple – Jon Lord and Nick Simper.

back to white plains

White Plains had only one hit – My Baby Loves Lovin’. It was recorded very late in 1969 and was released in very early 1970. By the time of release, Tony Burrows had left the band but that didn’t stop them trying. They toured and recorded until 1976 but never came close to another hit record.

my baby loves lovin’ fax

  • My Baby Loves Lovin’ was written by the hit writing duo, Roger Cook and Roger Greenaway and featured the voice of bubble gum star, Tony Burrows.
  • My Baby Loves Lovin’ was recorded on October 26th 1969 and released on January 9th 1970
  • My Baby Loves Lovin’ features in the 1993 movie, The Adventures of Priscilla, Queen of the Desert.
  • Tony Burrows left the band immediately after recording My Baby Loves Lovin’ so, in the video clip below the band’s bass player, Robin Shaw, is seen lipsyncing the words.
  • Elton John did a version of the song on an album titled, Chartbusters Go Pop: 16 Legendary Covers from 1969 – 1970 as sung by Elton John – see video below.
  • My Baby Loves Lovin’ lyrics.

my baby loves lovin’ – white plains – 1970 video

my baby loves lovin’ – cover version by elton john – 1970 video

follow seventiesmusic on facebook.

Find seventiesmusic on Facbook.You’ll find out when the latest blog is posted and every Monday you’ll get “This Week in 70s Music.” Click the Facebook logo to go to the seventiesmusic Facebook page and click “Like.”


13 Responses to My Baby Loves Lovin’ – White Plains – 1970

  1. Mike Yunis says:

    Hello! I have recently dug out my favorite bubblegum records to create a radio special about this fun musical genre . . . I found a number of songs that fit the category that I truly loved at a pre-teen. However, I found myself falling in love with these tunes all over again. Songs by acts like: Tommy Roe, White Plains, Ohio Express, 1910 Fruitgum Co., Crazy Elephant, among others . . . After listening for a couple of these scratched up records I was hooked again. So I put together a collection of 12 Bubblegum Hits and created a countdown show to present them to my radio audience who consists of primarily baby boomers. I would love to share this show with you . . . simply go to and listen to this show on demand. I guarantee you’ll feel younger . . . good . . . promise. Enjoy! Peace! Love & VR2 (Vintage Rock Radio)

    • Greg.K. says:

      Thanks, Mike – I’ll mention this in this week’s blog and see if some seventiesmusic readers get along to your station.

      • Hi Greg:

        Love your blog! FYI . . . White Plains tune was #9 on our recent bubblegum countdown . . . Love that song . . .

        Perhaps we could cross promote your blog/site and my radio show/Station . . . Let’s discuss . . . Peace!


  2. Robin Box(white plains lead guitar) says:

    Ihave to tell you that Tony Burrows did not sing lead on my baby loves lovin’ it was Rick Wolff

    • Greg.K. says:

      Hi Robin.
      thanks for that. I did read somewhere that Tony hadn’t sung on that track, but almost every other site I researched said it was Tony.
      Thanks heaps for bothering to reply.
      Back in the day, I thought White Plains were pretty cool!

      • colevandais says:

        It’s definitely Rick Wolf’s voice. He is my producer and even has a letter from the songwriters to prove it.

      • Kelly says:

        The problem is Tony’s been saying it was him for 4 decades and he’s the only one the journalists want to quote. The band actually said it wasn’t Tony in a Dec 1970 issue of the NME, but it must have went unnoticed. White Plains Chronicles blog has a full band history page on Rick Wolff, if you’re interested. Link in name.

  3. Eddie says:

    Earlier in this thread it said that after My Baby Loves Love . White Plains didn’t have another hit ,
    They had another 4 hits , I’ve Got you on my mind .
    Julie Julie Do you love me
    When you are a king
    Step into a dream .
    Ans as Robin Box said , Rick Wolfe was lead singer on My Baby Loves Love .

  4. At what time throughout the seventies did White Plains re-establish themselves as ”Zenith”?

    • Greg.K. says:

      Hi Cyril,
      The simple answer to your question is, “I don’t know.” Maybe you have some idea.
      I do know that Zenith released at least three singles – A Face You Won’t Forget, Just the Two of Us, and Silent Words.
      And I do know that Zenith has subsequently been referred to as “Zenith aka White Plains.” But I’ve never been able to find any list of who was in Zenith or how the two bands were truly related.
      Whatever the answer – I have always liked the melodious sound of both sets of music.

  5. Hi there I just read my answer or at least the acknowledgement so thanks for that . Cyril Wilkinson.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: